.2Performant, a Romanian technology and partner advertising answers provider, announced on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare partner systems in Romania and Bulgaria coming from Conversion Advertising And Marketing. Concurrently, Dante International, the proprietor of eMAG, will definitely end up being an investor in 2Performant.On September 6, 2Performant’s Board of Directors ended a preliminary contract to acquire the Profitshare.ro and Profitshare.bg affiliate networks owned by Conversion Advertising And Marketing S.R.L. as well as Transformation Marketing EOOD.
The contract details the concepts of the purchase as well as is actually not legally binding, corresponding to the company push cited by Economedia.The procedure includes the transmission of the Profitshare organization lines coming from Sale Advertising S.R.L. and also Conversion Marketing EOOD (as vendors) to 2Performant (as the customer). Dante International S.A.
(bulk shareholder of Sale Advertising S.R.L.) will certainly be part of your business transfer agreement as a guarantor.” The moment the Profitshare purchase is actually accomplished, we are going to broaden our current capacity and transform our customer profile in both Romania as well as Bulgaria. Our team still have a handful of significant measures to accomplish, but I am actually self-assured that the crews associated with the transaction on both sides are going to deal with to accomplish all of them successfully. We will certainly reveal our post-acquisition plans after settling the acquisition depending on to the last deal,” said Dorin Boerescu, CEO and also Founder of 2Performant System.The transaction rate is RON 4.3 thousand, and also will be paid for 55% in cash money and also forty five% in 2Performant portions by means of a funding boost..” 2Performant is a younger and powerful firm with market values that sound along with us.
We assume that, after the transaction is settled, the Profitshare company blended along with 2Performant will supply higher worth to its own clients,” stated Tudor Manea, General Manager of Dante International SA.2Performant also notes that a number of steps stay to complete and also complete the transaction, including the productive fulfillment of the as a result of diligence analysis through 2Performant.Profitshare was introduced in 2012 and also presently possesses a portfolio of 250 affiliate programs (consisting of the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Picture resource: the business).