.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to running into billions in equity capital yearly, have raised virtually $360 thousand until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation is because of market concentration, heightened governing pressures, and economic uncertainties.ADWEEK spoke with 5 VCs that remain to buy adtech firms, even with these obstacles, about what they are seeking and what they stay away from. Probably unsurprisingly, these entrepreneurs are targeting chances in privacy-focused modern technologies and industry-specific areas including linked television.